Public space plays a pivotal role in translating language policy into real-world practice. This study is grounded in empirical data collected through ethnographic fieldwork and semi-structured interviews from the Beijing Subway Line 1, which is typical of the normativity of a public space. The findings indicate that the linguistic landscape (LL)…

Zambia is home to a complex set of language practices, which involve languages being used in different ways across social contexts. Historically written communication has typically been associated with English with African languages mainly associated with used spoken contexts. Recently, however, there has been a shift in this pattern with African…

This article reports the findings of a study undertaken to document and explain the use of English in signage in Costa Rica, a Spanish-speaking country. The linguistic landscape has emerged as an important, viable field of research. In order to investigate how, when, and why the use of English manifests itself, a corpus of 169 photographs of signs…

This paper is an initial attempt to characterise the schoolscape of a four-century old higher education institution in the Philippines and the oldest existing university in Asia, The Royal, Catholic, and Pontifical University of Santo Tomas (UST). Through a systematic inventory of 2,410 visual signs, the analysis of the functional sign…

This paper proposes a concept of "campus vitality" of languages: the ability of a language to maintain its prestige, visibility and continuity on university campuses. A seven-factor framework is developed for on-the-ground investigation of the relevant languages in a given campus context. These indexical factors are the number,…

A region's identity is closely related to its semiotic landscape as well as history, economy and culture. This article explores the linguistic landscape of Jianghan Road, a historical business centre in Wuhan, P. R. China, by photographing and analysing 1308 official and unofficial signs in order to provide a snapshot of language choice and…

This study approaches multilingualism on Phuket Island by means of a linguistic landscape (LL) analysis. The data in this study consists of 185 photographs of shop signs taken from popular streets on the island. They were analyzed via a mixed-methods approach. It was found that different languages were purposely chosen to indicate or showcase the…

Taking a multi-level perspective on language-in-public-space policy, this study investigates the way Tunisia's dominant languages are dealt with in three independent but interrelated activities of language policy: official texts, public talk, and the actual practices of business actors in five commercial districts in metropolitan Tunis. Detailed…

Koh Lipe, Satun is a famous tourist destination along the Andaman Sea, Southern Thailand where linguistic landscape is structured mainly in English. Monolingual, bilingual, and multilingual signage in this island displays distinctiveness of linguistic elements and linguistic diversity manifested in a variety of English lexicons. Thus, this study…

This article presents the results of a small-scale study on the linguistic landscape in the two terminals of the Kuala Lumpur International Airport. Thirty-one digital photos of non-identical signs out of a total of 368 'top-down' signs identified in the public space were collected, and questionnaires were administered to airport users to gauge…

This paper explores the linguistic landscape (LL) of a multi-ethnolinguistic city in China, namely Shangri-La City, where Tibetan, Han (Mandarin Chinese), English and several other minority languages are used. As one of the most well-known Chinese tourist cities by Western travellers, a city with rapid socioeconomic development, and a city that…

In Abu Dhabi, multilingualism amongst its highly diverse population is typical. However, with Arabic as the official language and English as the lingua franca, the population's other languages are subordinate on public signage. Those proficient in English or Arabic have more access to information than those who are not. While effective…

The identity of a city matters in a global age. This article explores the discursive construction of the global city's identity in relation to semiotic landscape, using the construction of Shanghai as a global city as a case study. In this increasingly globalising world, Shanghai authorities have recently demonstrated the desire to establish…

Hong Kong's bilingual street signs declare a kind of correspondence, equivalence and thus translation between the English and Chinese languages. This study finds four translation phenomena among the street signs: domestication with positive connotation, foreignisation with negative connotation, bilingual incompatibilities, and cross-street…

Chinatowns, as neighborhoods for overseas ethnic Chinese, have garnered considerable scholarly attention from linguistic landscape (LL) researchers in recent years. These investigations tend to treat old immigrants who have been tied to the neighborhoods for generations as the key text producers of LL, with far too little attention paid to the LL…