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Kraus, Harald; Burford, James – Journal of Marketing for Higher Education, 2020
Universities around the world increasingly use online videos to recruit both domestic and international students. However, little is currently known about how such videos are used to market international programmes in the Global South. We analysed a sample of 19 videos that promote international programmes at Thai universities. After transcribing…
Descriptors: Student Recruitment, Marketing, Video Technology, Web Sites
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Stanfield, Charles W. – English Language Teaching Journal, 1978
It is proposed that the economic and educational benefits which derive from English teaching offer local nationalists in Latin America a better justification for foreign language study than the frequently cited allegiance to a liberal education. The situation in Colombia is described. (Author/SW)
Descriptors: Developing Nations, Economic Factors, Educational Benefits, English (Second Language)