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Advertising | 1 |
Content Analysis | 1 |
Employment Opportunities | 1 |
Employment Patterns | 1 |
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Research in Higher Education | 1 |
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Boyles, Carolyn V. | 1 |
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Boyles, Carolyn V. – Research in Higher Education, 1988
A different perspective of the institutional research field was obtained from a content analysis of the employment classified advertising published in the "Chronicle of Higher Education." Using this technique, it was possible to compare and contrast institutional research with the profile of the field obtained from the content analysis.…
Descriptors: Advertising, Content Analysis, Employment Opportunities, Employment Patterns