These model lessons from the primary grades are on the techniques of advertising drawn from a unit on, "Creating and Producing Tools and Techniques". They include behaviorial objectives, teaching and motivational strategies, evaluation techniques. The model lessons follow the problem solving inquiry approach in social studies using multimedia…

The goal of this mini-unit is to teach elementary students economic concepts related to consumerism and to develop problem-solving skills. Students test a product such as sugarless bubble gum and study how it is advertised. The students then make their own advertisement for the product. (RM)

This Unified Sciences and Mathematics for Elementary Schools (USMES) unit challenges students to find the best way to advertise a product or idea they want to promote. The challenge is general enough to apply to many problem-solving situations in mathematics, science, social science, and language arts at any elementary school level (grades 1-8).…