A growing number of higher education institutions have adopted tools to promote mobile learning. However, studies into the driving factors of its adoption are insufficient. This article identifies the aspects that have an effect on the adoption of mobile learning (m-learning) among university students. The theory of planned behavior (TPB) and…

Conflicting perspectives exist regarding the application of the technology acceptance model (TAM) and the theory of planned behavior (TPB) to the study of technology acceptance behavior. The present study addressed the controversy by evaluating and comparing the predictive power of the two theories in a specific context, which was to measure…

Purpose: This study aims to examine university students' acceptance of e-learning systems in Pakistan. A Web-based learning system is a new form of utilizing technological features. Although, developed countries have initiated and established the concept for e-learning, developing countries require empirical support to implement e-learning.…