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Direct linkVanMeter, Rebecca A.; Schetzsle, Stacey; Howie, Katharine – Marketing Education Review, 2019
Traditional MBA programs and course delivery methods have come under increased scrutiny, to the point of being labeled passé. Specific criticisms include the relevance of the material and an inability to prepare students for the real world. This paper presents a teaching innovation whereby the textbook chapters align with short podcasts that serve…
Descriptors: Graduate Students, Masters Programs, Business Administration Education, Marketing
O'Connell, David J.; McCarthy, John F.; Hall, Douglas T. – Journal of Management Education, 2004
Case teaching has the potential to involve students in complex decision settings, enhancing their identification with protagonists facing difficult challenges. This article explores the impact of teaching a printed leadership case study with and without the appearance of the CEO in class--by video or in person. Our investigation shows, via…
Descriptors: Student Attitudes, Leadership Effectiveness, Leadership, Case Method (Teaching Technique)
