The marketing mix model was applied with a focus on Web media to re-strategize a Web-based Master's program in a southern state university in U.S. The program's existing marketing strategy was examined using the four components of the model: product, price, place, and promotion, in hopes to repackage the program (product) to prospective students…

A select group of academic officers and deans from institutions (all sectors) whose programs are primarily online and whose teaching faculty differ considerably from traditional faculty participated in the Academic Leadership Forum, October 26, 2011, held in conjunction with WCET's (WICHE Cooperative for Educational Technologies') Annual Meeting.…

The purpose of this article is to explore quality and growth implications emergent from various incremental costing models applied to distance education units. Prior research relative to costing models and three competing costing models useful in the current distance education environment are discussed. Specifically, the simple costing model, unit…

The authors describe the University of Central Florida's top-down/bottom-up action analytics approach to using data to inform decision-making at the University of Central Florida. The top-down approach utilizes information about programs, modalities, and college implementation of Web initiatives. The bottom-up approach continuously monitors…

With continued advances in web-based learning, colleges and universities strive to meet the needs and interests of students, faculty, and staff. New instructional technologies have at least one thing in common: the learning curve associated with users becoming adept. Mastery requires significant time and attention. Providing the best quality…

Merrill proposes First Principles of Instruction, including a problem- or task-centered strategy for designing instruction. However, when the tasks or problems are ill-defined or complex, task-centered instruction can be difficult to design. We describe an online task-centered training at a land-grant university designed to train employees to use…

This article presents a virtual roundtable discussion with instructional design leaders on mobile technology application which included: (1) Jim Wolfgang, director of the Digital Innovation Group at Georgia College & State University and member of "Campus Technology's" ("CT's") editorial advisory board; (2) Michael Cottam,…

The purpose of this study was to examine the processes of evaluation, selection, adoption and diffusion of a course management system (CMS). This study incorporated a cross-case analysis using a multiple case study approach, which included two institutions, each having six participants. The participants were placed into three categories: faculty,…

Since 2005, the landscape of online teaching and learning has changed as well as the landscape of the academy, and continues to transform before our eyes. These changes are not only a product of technological innovation, but also a result of new and reconceptualized "values" of higher education, and so we must reexamine what changes to…

Academic administrators play a critical role in supporting and otherwise encouraging faculty to participate in web-based learning. In the fall of 2000, administrators at five academic institutions in the University of Texas System were surveyed concerning their attitudes on web-based learning. Administrators were defined as Chairs, Deans, and Vice…

Computer technology has been harnessed for education in UK universities ever since the first computers for research were installed at 10 selected sites in 1957. Subsequently, real costs have fallen dramatically. Processing power has increased; network and communications infrastructure has proliferated, and information has become unimaginably…

This study compared costs and revenues of Illinois community colleges related specifically to online delivery systems in order, first, to determine cost-efficiency and second, to compare the results among online courses at selected community colleges in Illinois. The research question to be answered was: "To what extent are online courses…

Universities are quickly moving from brick and mortar toward online classroom settings. The online setting provides students with increased accessibility and flexibility to attend classes they would normally be unable to attend. Unfortunately, for those students who never attend classes on campus, many campus resources are not accessible. Students…