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Download full textTerry Flannery; Joe Devo; Dan Dillion; Cara Giacomini; Dan Griffin; Carly Kite Lapinski; Adrienne Nazon; Christy Lea Moss; Jonathan Sabarre; Jason Simon; Teresa Valerio Parrot; Chris Walker – Council for Advancement and Support of Education, 2024
Creation of a framework for Brand and Reputation Metrics in Education represents a significant milestone in the field of marketing and communications in the sector. Stemming from a global collaboration led by the Council for Advancement and Support of Education (CASE), this framework highlights and addresses a critical need for consistent…
Descriptors: Reputation, Benchmarking, Institutional Mission, Marketing
