The literature of brand management in higher education lacks significant research in two key areas: 1) theoretical models of the evaluation of brand equity and its impacts on supportive behaviors, and 2) a focus on alumni as a critical stakeholder group to higher education institutions. The new model of alumni-perceived higher education brand…

In the post-Apartheid era South Africa's universities have faced serious questions about the quality of their student learning in the face of near impossible challenges. The University of Cape Town, widely seen as the country's leading higher education institution, has shown remarkable resilience, however, in the range of initiatives it has…

In 2009 the Texas legislature created the National Research University Fund (NRUF), intended to encourage a select group of public doctoral universities in the state, known as emerging research universities (ERUs), to increase their institutional status related to academic research by awarding supplemental financial support for meeting specific…

Despite some theoretical and technical criticism, scholars largely acknowledge the influence of universities' ranking positions on the preferences of fund providers, academics and students, nationally and internationally. Considering their noticeable contribution to university rankings, prominent indicators can guide university leaders to develop…

This chapter aims to define comparative and international higher education (CIHE), describe its orientation and application, and reflect on research trends of the past five years. Research trends were identified through the review of panel sessions of the Higher Education Special Interest Group at the Annual Conference of the Comparative and…

This paper analyses the factors of combining study and work and the factors explaining intensity of work during study in Russia, based on cross-sectional survey data. The issue of how Russian students combine work and study is analysed through the set of financial, academic, social and demographic predictors, quality of university and quality of…

Global rankings constitute a powerful instrument for the positioning of universities in the world educational space. Institutions that are included on the list of the top five hundred get financial support from the state and from business structures; they attract the best instructors and professors from all over the world. In recognition of this,…

The purpose of this paper is to discuss student satisfaction with Portuguese higher education institutions, and to analyse how this varies for different types of students. A survey instrument was used to collect data on students' perceptions and expectations regarding different aspects of service provision. Based on the gap model of satisfaction,…

This study seeks to extend our knowledge of export market orientation (EMO) in the context of British universities with regard to recruitment of international students. Export marketing remains an area of limited focus in the marketization of higher education literature. The study predominantly follows a quantitative research design using survey…

In this article we explore the dual role of global university rankings in the creation of a new, knowledge-identified, transnational capitalist class and in facilitating new forms of social exclusion. We examine how and why the practice of ranking universities has become widely defined by national and international organisations as an important…

Romanian scholars, and others, have decried the quality and quantity of scholarly productivity from Romania. However, Romanian scholars face challenges of both tradition and resources as they try to westernize their higher education system. We analyzed data from two sources to compare Romanian scholarly productivity to that of other countries from…

Strategic planning plays an important but sometimes controversial role in higher education. This paper examines how strategic planning works in Chinese universities, using Peking University as a case study. This essay discusses the rationale for why Peking University (PKU) decided to pursue status as a world-class university along with objectives…

This virtual conference was the eleventh in a series of moderator-driven discussions introduced by UNESCO-UNEVOC in 2011. Conducted on the UNEVOC e-Forum--a global online community of over 4,000 members--and guided by an expert, these discussions provide a platform for sharing of experiences, expertise and feedback and wish to inspire people to…

Information Resource Management - State University System of Florida (IRM-SUS) is the primary collector and provider of data concerning state universities that is used to make sound education policy decisions. The office provides technical assistance to those using the information, state and federal reporting support, those supplying information,…

This paper evaluates the performance of national higher education systems in 48 countries as measured with 20 variables grouped under the four headings of Resources, Environment, Connectivity and Output. Rankings within each module are then combined into an overall ranking that is topped by the United States followed by Sweden, Canada, Finland and…