This study empirically examines different factors that influence students to select universities in the UAE. The primary data were collected based on a survey of students at two public universities -- United Arab Emirates University and Zayed University, as well as three private universities -- New York University, Abu Dhabi University, and Alain…

Given increasingly crowded education marketplaces, an emerging perspective views education as a marketable product and seeks to explain what drives loyalty of alumni. Satisfaction has been used as an indicator of education quality and resides in a complex relationship of factors pertaining to students and institutions. The nonprofit graduate…

Purpose: The purpose of this study is to explain critical factors affecting student satisfaction levels in selected state universities in Sri Lanka. Design/methodology/approach: The study has applied an quantitative survey design guided by six hypotheses. A conceptual framework has been developed to address the research questions on the basis of a…

Over the last decade, many universities attempted to improve their public image by changing their corporate visual identity (CVI) and/or name. Despite the prevalence of such practices, little research has been conducted into their effectiveness. The research reported here focused upon one facet of the higher education branding debate, that of the…

Purpose: In today's complex and highly competitive marketplace, universities and colleges, realizing a need to develop sustainable strategies, have turned to branding as a solution. However, because of unique service characteristics, universities' branding attempts may not always result in success. The purpose of this paper, utilizing the concept…

The estimation of a comprehensive model describing student perceptions of college quality permits the determination of the relative importance of the influences that affect these perceptions. This knowledge is instrumental for directing efforts toward improving perceptions and for evaluating the effectiveness of changes in recruitment practices.…

A study on the objective correlates of undergraduate quality ratings, state or regional biases, and other methodological issues relating to reputational ratings of undergraduate quality is reported. The subjective judgments of departmental quality made by college and university faculty were studied. Reputational ratings appear to be redundant with…

A survey of 501 faculty members in doctorate-granting special education programs resulted in a ranking of the top 10 programs. Seventy-three percent of the variance in program reputation could be explained by four variables: faculty publication, time spent in research and writing, time spent in outside professional activity, and number of degrees…