The pressures of the information and digital culture exhibit innovation, but also a hegemonic power, and act in reciprocity with the global economy. Theoretical concepts and practical actions need to be revisited, to build equity in virtual communication. A sociological-cultural focus of communication mediated by technology, cannot occur without…

This article investigates the tendency of those who explore the topic of "electronic literacies" to downplay the fundamental nature and importance of the perceptual habits associated with print literacy, and highlights the opposite tendency of reading and writing specialists to decontextualize the acquisition of these fundamental skills…