Scholars suggest that the dynamic nature of marketing has put both the marketing profession and marketing education at a crossroads. This study is an analysis of marketing programs by conceptual knowledge and metaskills. In a content analysis of course descriptions for 523 undergraduate marketing courses in Canada from 40 universities, the…

This research aims to develop Education Course Syllabus, Thai language major, according to Buddhism way of Thailand by using Taba's Approach and to evaluate the efficiency of Education Course Syllabus, Thai language major, according to Buddhism way of Thailand. This research was conducted according to research and development format and its…

The science curriculum to age 16 should be judged on how well it meets the needs of students who progress to A-level science courses and those (a larger number) who do not. To address the diversity of students' interests and aspirations, we need a clear view of the purposes of science education rooted in a view of the purposes of education itself.…

This article considers the extent to which the English National Curriculum for science has influenced practice and learning outcomes, and briefly reviews the mechanisms through which this influence is exerted. It identifies and discusses three central issues for the review that is now in progress: the structure of the science curriculum; the…

This guide is intended for teachers who want to learn more about educational design of college courses. Chapter 1 identifies various pressures for change in designing courses and urges creation of conditions that foster deep learning. Chapter 2 examines various models of the course design process. Chapter 3 discusses beliefs, values and ideologies…

Discusses the objectives of secondary school history instruction in Lithuania. Presents a comprehensive topic syllabus of world and Lithuanian history as currently taught in all Lithuanian schools. Includes selected titles from the 390 lessons allotted to the topics. (CFR)

General objectives of interdisciplinary education are examined and some possible pitfalls of multidisciplinary courses suggested. Guidelines for improvement are offered. (LBH)

This paper provides practical expression to views contained in previously published papers and explores issues involved in designing a scheme appropriate particularly to formal secondary education in Scotland in the 12-16 age range. Among the areas addressed are core objectives for environmental education, organization of course content, and…

Compares the U.S. and British methods of teaching economics to undergraduate students. Examines the course objectives, the syllabi, the hiring and training of staff, the teaching system, and assessment and monitoring systems. Concludes that the British curriculum focuses on a narrower range of subjects. (GG)

Evaluates an axiomatic approach to subject matter structuring in an undergraduate computer course in Italy. A comparison of structured and non-structured courses shows that the structured approach improves the learning process. (Author/JJD)

An induction program set up by the Institute of Educational Technology at the Open University (England) in 1977 for new members of the technology faculty is described and evaluated. Two principles were followed in the program: (1) documentation should be carefully selected so as not to overload the participants; and activity-based experiences are…

In a discussion of language teacher education, specifically that of native English-speakers to teach English as a Second Language, it is argued that a balance must be found between process-oriented and product-oriented training. It is suggested that this sector of language teacher education has been heavily conditioned to a product-centered…

The provincial guidelines for primary level French second language instruction in Alberta begin with a discussion of the rationale and time allotment for language instruction within the curriculum. Minimum exit expectations for listening comprehension, speaking, reading, and writing are then outlined, and general and recurring themes for classroom…

Three objectives are examined in this report: (1) to outline concisely some of the educational questions that course planning teams may wish to address in the early stages of course planning; (2) to provide a short list of resources, principally from the Open University's Institute of Educational Technology (IET), that may aid in course team…

Open University faculty create their own instructional materials for use in distance teaching. A methodology is described for evaluating the teaching effectiveness of the materials and the teaching methods used. It is applied to a unit of a materials science course written for a specific text. A small group of students in the course was surveyed…