Scholars suggest that the dynamic nature of marketing has put both the marketing profession and marketing education at a crossroads. This study is an analysis of marketing programs by conceptual knowledge and metaskills. In a content analysis of course descriptions for 523 undergraduate marketing courses in Canada from 40 universities, the…

This research aims to develop Education Course Syllabus, Thai language major, according to Buddhism way of Thailand by using Taba's Approach and to evaluate the efficiency of Education Course Syllabus, Thai language major, according to Buddhism way of Thailand. This research was conducted according to research and development format and its…

Given the growing literature on and documented importance of workplace stress, it is suggested that this topic deserves more than a casual mention in introductory management classes. The current article reviews a comprehensive course dedicated to the phenomenon of stress in the work setting, which addresses issues such as theories, demands and…

Describes an alternative approach to teaching communication arts that focuses on the student's communicative experiences as the center of concern. (MH)

A justification for a strategy and the whole strategy then described and illustrated as it was applied to the development of a course for the Royal Australian Navy. (Author)

Discusses the teaching of a varied open-ended, integrated chemistry course, and indicates that the teaching-learning process is made easier on account of students' varied experiences and high motivations. (CC)

ECONOMIC, SOCIAL, AND POLITICAL CHANGES IN SOCIETY AT LARGE, AS WELL AS DEVELOPMENTS IN EDUCATIONAL IDEOLOGIES AND METHODS HAVE CREATED THE NEED FOR NEW UNIVERSITY COURSES IN THE FIELD OF PEDAGOGY. TO HELP MEET THIS NEED, A ONE-YEAR COURSE ON EDUCATIONAL TECHNOLOGY, WILL BE INTRODUCED AT THE UNIVERSITY OF GOTHENBURG, BEGINNING SPRING SEMESTER…

As a supplement to the principal reports of the U. S. Naval Academy Self-Paced Physics (ED 062 123 - ED 062 125), the course objectives, structure, and sequence are discussed in this document to provide an overview of the program's development and operation. Following a description of goals, characteristics, content, systems approach, media…

Elements that might be included in a course syllabus are discussed, and reasons for a well-written syllabus are briefly noted. The following syllabus elements are covered: course description, course objectives, course structure, textbook and required materials, recommended optional materials, course schedule, deadlines, evaluation methods, policy…

This model was prepared for the purpose of assisting school district personnel in Ohio to develop graded courses of study. A course of study is mandated by Ohio law to ensure commonality and continuity in the educational programs available to students within all school districts. Through identification of skills and concepts teachers are…

A new pharmacy course developed at Northeast Louisiana University School of Pharmacy trains pharmacy students in use of herbs as self-selected over-the-counter products. Emphases are on use of herbal preparations by the general public as alternative therapies, safety and efficacy of herbs and other phytomedicinals, and the pharmacist's role in…

An induction program set up by the Institute of Educational Technology at the Open University (England) in 1977 for new members of the technology faculty is described and evaluated. Two principles were followed in the program: (1) documentation should be carefully selected so as not to overload the participants; and activity-based experiences are…

An introductory course required of all new doctoral students in higher education at the University of Pittsburgh is a two-term, multiple-credit course that involves 50 students and 25 faculty annually. The seminar's purposes, instruction, and organization are described and related to substantive issues of program curriculum. (Author/MSE)

The American Association of Dental Schools' Curriculum Guidelines include an introduction to the discipline and its interrelationships with other disciplines, prerequisites, a core content outline, specific behavioral objectives, and notes on sequencing and faculty. (MSE)

The material in this secondary (grades 9-12) curriculum guide is designed to help local Georgia school systems integrate and develop programs that will meet the broad goals of an effective social studies program and also the requirements of the state's competency education program. In the first part, four main curriculum components (knowledge,…