Scholars suggest that the dynamic nature of marketing has put both the marketing profession and marketing education at a crossroads. This study is an analysis of marketing programs by conceptual knowledge and metaskills. In a content analysis of course descriptions for 523 undergraduate marketing courses in Canada from 40 universities, the…

This module contains resource materials designed to help vocational education teachers develop a comprehensive and useful syllabus. (These materials supplement the videotape on "Developing a Syllabus.") Materials in the packet include a list of what to include in the syllabus, a model to use in developing or updating a syllabus, a syllabus…

In the third edition of the basic text, which deals with the methodology of preparing courses of study in industrial arts and vocational education, the title and content have been modified to include technical education. The authors stress the importance of the teacher's ability to organize instructional material where manipulative processes are…

This guide consists of materials for use in developing a vocational agriculture curriculum. Addressed in the individual sections of the guide are the following topics: reviewing program objectives for vocational agriculture; reviewing program coding and taxonomy areas; reviewing community needs with school and advisory committees and recommending…