In business education, the impacts of the globalization of markets, financial institutions, and economies exert increasing influence on the curriculum in business schools. Schools of business recognize the need to embed international experiences into their curriculum in order to prepare students for global context of the marketplace. Often,…

This article describes the development and implementation of assessment in a new outcome-based marketing curriculum that was developed using a zero-based approach. Outcomes for the marketing curriculum were specified at the program, department, course, and lesson levels. Direct embedded assessments as well as indirect assessment methods were used…

Although most business school deans accept criticisms emerging in a new report, they predicted it would take a decade or more to develop programs that have the recommended qualities of being truly interdisciplinary, emphasizing the global economy, and providing students with effective interpersonal skills. (MSE)

The University of Southwestern Louisiana initiated a commercial Spanish curriculum to serve the growing number of students in the business school. Two major factors were considered: (1) most business students had only taken language classes as electives and were concerned about the career relevance of those courses, and (2) language courses had to…

The high failure rate among small businesses attests to the need for improved efforts at the community and junior college level to help prepare the would-be self-employed person to develop entrepreneurial skills. A survey of over 400 community and junior colleges disclosed only 4 business management programs that included courses for small…

Describes steps followed by Western Carolina University's College of Business (North Carolina) in changing a traditional on-campus graduate program to a distance-learning environment: evaluating current mission, customer needs, and program to determine goals; forming a cross-disciplinary team; developing a program structure, including…

This manual contains guidelines for organizing small business programs in community colleges. Following an introductory discussion of the need for such a program both throughout the United States in general and in Illinois in particular, the role of the community college in facilitating small business development is examined. Guidelines are set…

This document contains 15 papers devoted to the theme of management of business education. "Management of Business Education: A Perspective" (Betty J. Brown) discusses business education as education about business and education for business. The following papers explore the theme of managing the curriculum: "The Basic Business and Economic…