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Young, Mark R. – Journal of Marketing Education, 2014
Previous research supports the idea that the success of hybrid or online delivery modes is more a function of course design than delivery media. This article describes a case study of a hybrid Principles of Marketing course that implemented a comprehensive redesign based on design principles espoused by the Quality Matters Program, a center for…
Descriptors: Marketing, Blended Learning, College Students, College Faculty
Brodeur, Doris R. – 1986
Elements that might be included in a course syllabus are discussed, and reasons for a well-written syllabus are briefly noted. The following syllabus elements are covered: course description, course objectives, course structure, textbook and required materials, recommended optional materials, course schedule, deadlines, evaluation methods, policy…
Descriptors: Assignments, Course Content, Course Descriptions, Course Objectives
Margarita, Elaine – 1998
This course syllabus for a 5-day intensive teacher education institute in FLES (Foreign Languages in the Elementary School) developed for Dowling College (New York) and geared to the certification requirements of New York State is presented. An introductory section describes the origins of the course, demand, and successful course components. The…
Descriptors: Assignments, Class Activities, Course Content, Course Descriptions
McFarland, Katherine P. – 1995
The outline for a college-level education course on bilingual education and English-as-a-Second-Language (ESL) instruction is presented. Emphasis is placed on principles of dual language instruction and the Texas state education agency's plan for these areas of instruction. Major areas covered include language development, language learning…
Descriptors: Assignments, Bilingual Education, Course Content, Course Descriptions