Two retired university public relations professionals (Ray Colvig and Bob Beyers) are profiled, and their reflections on changes in higher education and campus public relations are offered. Both argue that uncompromising commitment to integrity, support of administration and colleagues, making oneself available, and making academics a priority are…

Hallmarks of the successful church-related college include: a clear identity and distinct educational goals, loyal and vocal alumni, powerful religious commitments, an active and involved board of trustees, first-rate administration, a "good story," and intense denominational support in dollars. (MLW)