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| College Board Review | 2 |
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| Journal Articles | 1 |
| Reports - Descriptive | 1 |
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Shandler, Donald – College Board Review, 1981
Some recommendations to encourage effective marketing of continuing education programs are presented, and the use of strategic planning to develop programs is discussed. A marketing management program is seen as necessary for adding depth, substance, and integrity to continuing education programs. (MLW)
Descriptors: Continuing Education, Educational Objectives, Higher Education, Long Range Planning
Christ-Janer, Arland F. – College Board Review, 1970
From a speech delivered at the College Board annual meeting in October 1970 in which author calls the educational system inadequate to meet rapid change. (IR)
Descriptors: Change Agents, Degree Requirements, Educational Finance, Educational Objectives
