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Continuing Education2
Educational Needs2
Program Development2
Access to Education1
Advertising1
Developmental Stages1
Educational Demand1
Marketing1
Needs Assessment1
Participant Characteristics1
Participant Satisfaction1
Participation1
Student Recruitment1
Young Adults1
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New Directions for Continuing…2
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Beder, Harold W.1
Darkenwald, Gordon G.1
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Participation in Education by Young Adults.
Darkenwald, Gordon G. – New Directions for Continuing Education, 1984
The subjects that young adults study, their motives for learning, and the deterrents to their participation have direct implications for planning and marketing programs. (Author)
Descriptors: Access to Education, Continuing Education, Developmental Stages, Educational Needs
Reaching the Hard-to-Reach Adult through Effective Marketing.
Beder, Harold W. – New Directions for Continuing Education, 1980
The author demonstrates the utility of marketing concepts and techniques as a total strategy designed to overcome resistance to participation and to involve the hard-to-reach adult in continuing education. (SK)
Descriptors: Advertising, Continuing Education, Educational Demand, Educational Needs