Publication Date
| In 2026 | 0 |
| Since 2025 | 0 |
| Since 2022 (last 5 years) | 1 |
| Since 2017 (last 10 years) | 1 |
| Since 2007 (last 20 years) | 2 |
Descriptor
| Educational Finance | 2 |
| Factor Analysis | 2 |
| Foreign Countries | 2 |
| Marketing | 2 |
| Reputation | 2 |
| College Choice | 1 |
| Colleges | 1 |
| Competition | 1 |
| Decision Making | 1 |
| Economics | 1 |
| Educational Facilities | 1 |
| More ▼ | |
Publication Type
| Journal Articles | 2 |
| Reports - Evaluative | 1 |
| Reports - Research | 1 |
Education Level
| Higher Education | 2 |
| Postsecondary Education | 1 |
Audience
Location
| Taiwan | 1 |
| United Arab Emirates | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkNuseir, Mohammed T.; El Refae, Ghaleb A. – Journal of Marketing for Higher Education, 2022
This study empirically examines different factors that influence students to select universities in the UAE. The primary data were collected based on a survey of students at two public universities -- United Arab Emirates University and Zayed University, as well as three private universities -- New York University, Abu Dhabi University, and Alain…
Descriptors: Marketing, College Choice, Decision Making, Student Attitudes
Ho, Hsuan-Fu; Hung, Chia-Chi – International Journal of Educational Management, 2008
Purpose: The purpose of this paper is to examine how a graduate institute at National Chiayi University (NCYU), by using a model that integrates analytic hierarchy process, cluster analysis and correspondence analysis, can develop effective marketing strategies. Design/methodology/approach: This is primarily a quantitative study aimed at…
Descriptors: Undergraduate Students, Student Employment, Reputation, Schools
