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Download full textAcademy for Educational Development, Washington, DC. – 2001
This book is designed for people interested in social marketing and who do not have much money. The book is not a tool kit, or a workbook, or a guide. It is a compilation of articles about issues, themes, definitions, and case studies from social marketing. Many of the articles originally appeared in "Social Marketing Quarterly." They…
Descriptors: Acquired Immune Deficiency Syndrome, Audience Awareness, Case Studies, Community Action
Bodilly, Susan – 2001
Business leaders created New American Schools (NAS) to develop "break-the-mold" designs for schools serving grades K-12. The notion of a design was meant to convey a coherent and comprehensive set of school-level practices that unified a school behind a goal of high performance by all students. These practices would cover all grades, all students…
Descriptors: Academic Achievement, Community Action, Educational Change, Educational Innovation
