This article analyzes the messages and strategies of a sample of education interest groups, and assesses their interpretations of the political context to understand how the Common Core State Standards (CCSS) lost both political and public support during the crucial period of 2013-2014. Based on interviews with representatives of 19 interest…

The Common Core State Standards (CCSS) was originally promoted in 2010 by a centrist bi-partisan coalition that included Democrats interested in leveraging more rigorous academic standards to improve educational opportunity and moderate probusiness Republicans concerned about workforce development. As states moved to implement the new Standards…

The author describes how the interactive study of social media's effect on the Common Core debate was designed and executed. Important findings from the study were: 1) We live in an increasingly interconnected social world. 2) Media has evolved over the last half century from a passive system dominated by a few central opinion makers to the…