This research examines advertising discourse in Russian and English as acts of communicative exchange and interpersonal relationship between advertising discourse participants. The purpose was to identify and describe the way that viewers process information contained in television commercials and how they become consumers moving from getting…

The Landscape Model of text comprehension was extended to the comprehension of audiovisual discourse from text and video TV news stories. Concepts from the story were coded for activation after each sequence, creating a matrix of activations that was reduced to a vector of the degree of total activation for each concept. In Study 1, the degree…

Seven different age levels were used to test the correlation between age and unfilled pauses (UP) and between age and parenthetical remarks (PR) in narratives elicited by visual stimuli. (Author/AM)

Discusses the dominant paradigm for analyzing interactions, Conversation Analysis (CA), pointing out that the paradigm does not include participant intention in its analysis. Notes that CA practitioners focus on empirical investigations of what the participants are doing and how they are doing it and that the understanding of an utterance is…