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Direct linkHatt, Beth; Otto, Stacy – Educational Studies: Journal of the American Educational Studies Association, 2011
In this article we offer analysis of the intersection between what is theorized as the "knowledge economy," US schools, and identity politics through our examination of a sample of print media advertisements. The thematic thread we use to tie these pieces together is the concept of smartness, which we frame as a metanarrative of truth reflected in…
Descriptors: Human Capital, Printed Materials, Advertising, Politics
