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Behavioral Science Research2
Credibility2
Discourse Analysis2
Higher Education2
Interaction Process Analysis2
Attitude Change1
Behavior Theories1
Cognitive Processes1
Personality Measures1
Speech Communication1
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Communication Monographs2
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Lumsden, Donald L.1
Smith, Mary John1
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An Experimental Study of Source-Message Interaction in a Personality Impression Task
Peer reviewed Peer reviewed
Lumsden, Donald L. – Communication Monographs, 1977
Examines the functional relationship of source and message by testing the hypothesis that the impact of a message is a function of the strength of the message multiplied by the strength of the source. (MH)
Descriptors: Behavioral Science Research, Credibility, Discourse Analysis, Higher Education
The Effects of Threats to Attitudinal Freedom As a Function of Message Quality and Initial Receiver Attitude
Peer reviewed Peer reviewed
Smith, Mary John – Communication Monographs, 1977
Discusses a study designed to measure the effects of message threat level, message quality, and initial receiver attitude on attitude change and evaluations of source credibility. (MH)
Descriptors: Attitude Change, Behavior Theories, Behavioral Science Research, Cognitive Processes