This article offers a way of using the theory of audience design--how speakers position different audience groups as main addressees, overhearers, or bystanders--for written discourse. It focuses on main addressees, that is, those audience members who are expected to participate in and respond to a speaker's utterances. The text samples are…

Examines the use of ironic quotation in academic writing. Considers differences in irony within published exchanges, conference discussions, and unpublished papers. Argues that irony begins with rhetorical relations (between quoting writer, quoted writer, and reader) which leads to discipline-specific assumptions and interpretations. (KEH)

Reviews how temporality has figured in rhetorical studies of genre through the notions of kairos and temporal exigence. Presents two models of time, "clock time" and "process time," as a means for representing temporal dimensions of rhetorical contexts and genre activity. Examines interplay between these temporal models and…

Recounts an earlier case analysis describing ethical differences in collectivist and individualistic rhetorics experienced by a writer in a literature seminar and a public relations office. Examines how this analysis is problemmatized by alternative interpretations demonstrating how collectivist rhetoric practiced by researchers involves the…