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Direct linkMotion, Judy; Burgess, Lois – Higher Education Research and Development, 2014
Public relations educators are frequently challenged by students' flawed perceptions of public relations. Two contrasting case studies are presented in this paper to illustrate how socially-oriented paradigms may be applied to a real-client project to deliver a transformative learning experience. A discourse-analytic approach is applied within the…
Descriptors: Transformative Learning, Teaching Methods, Public Relations, Social Theories
