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Direct linkTing, Ding Hooi; Lee, Christina Kwai Choi – Studies in Higher Education, 2012
The aim of this study is to examine the attributes which influence students' selection of electives as part of their university degree programme. Marketing students at a public university in Malaysia participated in the research. Conjoint analysis was used to understand the trade-offs between three attributes when selecting elective subjects.…
Descriptors: Foreign Countries, College Students, Public Colleges, Elective Courses
