In their attempts to further the adoption of productivity increasing ideas and practices by third world peasants, diffusion researchers have paid insufficient attention to the factors acting as constraints to their efforts. An examination of one of these constraints, the lack of an equitable system for delivering knowledge and skills to rural…

When considering what type of communication is required for development, the conventional answer of diffusion of technological innovation for modernization and growth is inadequate. Daniel Lerner and Everett Rogers describe traditional people as the greatest obstacle to development. Paulo Freire perceives communication as an instrument for…

Based on an extensive review of the literature, this analysis of the special role of communications in relation to social development examines three major groups of writings: (1) those concerned with perceptions and definitions of early concepts of communication/communication theory and underdevelopment/development, which provide the basis for a…