Using typography as its exemplar with its lack of clear performance criteria, this article questions what is good design and how to measure a designer's accountability. Evaluation criteria are teased out from various perspectives: credibility, ease of use, stakeholder inclusion in the design process, respect for cultural dimensions and whether it…

Drawing on the everyday experience of collaborative design, and using ordinary language, I examine the nature of design practices and rules, how they come about, and how we use them. I offer some arguments to suggest that our conventional ways of thinking about rules are wrong. I conclude by arguing that the practice of designing and doing…