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Busing, Michael E.; Palocsay, Susan W. – Journal of Education for Business, 2016
Master of business administration (MBA) programs are under intense pressure to improve efficiencies, lower tuition, and offer refreshed curriculum that is of high quality and regarded as relevant by the marketplace. In light of this environment, the authors propose a conceptual framework for effectively employing operations management (OM)…
Descriptors: Business Administration Education, Program Administration, Program Development, Program Design
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Nielsen, Danielle – Business and Professional Communication Quarterly, 2018
This article addresses the importance of teaching transformative usability and accessibility concepts through the lens of disability studies in general business and professional communication courses. It argues that when students learn to analyze audiences, include diverse users, and foresee accessibility "before" the final draft because…
Descriptors: Usability, Accessibility (for Disabled), Concept Teaching, Business Administration Education
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Martz, Ben; Hughes, Jim; Braun, Frank – Journal of Learning in Higher Education, 2016
This paper looks at and assesses the development and implementation of a problem solving and creativity class for the purpose of providing a basis for a Business Informatics curriculum. The development was fueled by the desire to create a broad based class that 1. Familiarized students to the underlying concepts of problem solving; 2. Introduced…
Descriptors: Creativity, Problem Solving, Information Systems, Business Administration Education
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Delise, Lisa A.; Mello, Abby L. – Management Teaching Review, 2017
The Widget design task is an in-class, experiential exercise that affords students the opportunity to develop interpersonal skills in group negotiation. Students engage in new product design in committees of two dyads where one dyad represents Consumer Research and the other represents Strategic Management. Task information creates different…
Descriptors: Experiential Learning, Interpersonal Competence, Skill Development, Conflict Resolution
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Brozik, Dallas; Cassidy, Chris – American Journal of Business Education, 2013
Colleges of business are typically formed around functional divisions like accounting, finance, management, and marketing. This discipline-based structure serves to convey basic information to the students, but it is poorly suited to provide an educational experience that integrates the functional areas into a holistic framework. Efforts to refine…
Descriptors: College Programs, Holistic Approach, Organizational Change, Organizational Theories
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Kincl, Tomas; Strach, Pavel – Behaviour & Information Technology, 2012
Website quality measurement tools have been largely static and have struggled to determine relevant attributes of user satisfaction. This study compares and contrasts attributes of user satisfaction based on usability guidelines seeking to identify practical easy-to-administer measurement tools. The website users assessed business school homepages…
Descriptors: Foreign Countries, User Satisfaction (Information), Web Sites, Usability
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Love, Edwin; Stone, Donn E.; Wilton, Taine – Marketing Education Review, 2011
Thanks in part to groundbreaking work by companies such as Apple and IDEO, there has been growing interest in design as a way to improve the odds of new product success. This paper describes a user-centered design workshop developed for a new product marketing course. The workshop included exercises designed to explain and illustrate the…
Descriptors: Marketing, Workshops, Design, Usability
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Knight, John; Tracy, Daniel – International Journal for the Scholarship of Teaching and Learning, 2007
As one of the important stakeholders in the academic process, students and their preferences should be considered when the instructor selects the various course design features. Although students are not the only stakeholders in the academic process, their receptiveness to classroom instruction is clearly a central focus of that process. This…
Descriptors: Stakeholders, Course Organization, Business Administration Education, Curriculum Design
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Orngreen, Rikke – Electronic Journal of e-Learning, 2004
Experience with case teaching, both at the Copenhagen Business School and also on a more large scale world basis, shows that students often do not carry out the kind of high level analysis of a case, which the case teaching paradigm claim it can encourage. Also, as the worlds of digital, multimedia and web-based educational environments emerge,…
Descriptors: Case Method (Teaching Technique), Electronic Learning, Teaching Methods, Case Studies
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Cowie, Jonathan – Electronic Journal of e-Learning, 2004
This paper outlines the development of a generic Business Research Methods course from a simple name in a box to a full e-Learning web based module. It highlights particular issues surrounding the nature of the discipline and the integration of a large number of cross faculty subject specific research methods courses into a single generic module.…
Descriptors: Research Methodology, Electronic Learning, Business Administration Education, Methods Courses
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Romme, A. Georges L.; Putzel, Roger – Simulation & Gaming, 2003
In management education the medium can be the message. Students can experience the concepts they are learning if the curriculum is organized and run according to the management and organization principles being taught. This article defines ideas and presents guidelines for the design-in-the-large of education in management and organization. These…
Descriptors: Business Administration Education, Administrator Education, Guidelines, Curriculum Design