The two sections of this report focus on recent research in the newspaper industry. The first section describes changes implemented in the design and layout of a Minnesota daily newspaper and the methodology and results of two surveys of readers' favorable reactions to the changes. The second section is designed to familiarize newspaper people…

In order to discover reader reactions to color on a newspaper page, specifically eye movement and overall opinion of the paper, identical pages were created and printed by the "St. Petersburg Times" (Florida). The content of fifteen front pages, six lifestyles pages, and three sports front pages were nearly identical, differing only in the kind…