Many books, designers, and design educators talk about visual design principles such as balance, contrast, and alignment, but with little consistency. This study uses empirical methods to explore the lore surrounding design principles. The study took the form of two stages: a quantitative literature review to determine what design principles are…

This study reviewed possibilities for looking at aesthetic perception in art using the D. E. Berlyne approach, identifying alternative methods, and reporting the results of a factor analytic study of preferences of young college adults for abstract art. The Berlyne approach used stimulus objects of simple to complex abstract components of the more…