Descriptor
| Design | 1 |
| Design Preferences | 1 |
| Editing | 1 |
| Headlines | 1 |
| Journalism | 1 |
| Layout (Publications) | 1 |
| Media Research | 1 |
| Newspapers | 1 |
| Readability | 1 |
| Reading Habits | 1 |
Source
| Newspaper Research Journal | 1 |
Author
| Bain, Chic | 1 |
| Weaver, David H. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedBain, Chic; Weaver, David H. – Newspaper Research Journal, 1979
Four experiments tested reader reaction to selected newspaper design techniques, including jumps, wraps, type style, and picture size. The results implied that a newspaper striving for the highest overall readership of its stories will get the best results by keeping jumps to a minimum and running larger pictures. (RL)
Descriptors: Design, Design Preferences, Editing, Headlines
