Geodemographics can pinpoint potential college students, increasing the cost effectiveness of recruiting processes for many institutions. The geodemographic analyst should be able to produce penetration reports, lifestyle profiles, high school profiles, maps, and zip code ranges. Costs vary greatly, and the result is information that the college…

Geodemographic analysis offers colleges a description of student or donor prospect groupings, and direction on finding more of them. However, the method only complements careful use of other resources such as internal yield and retention information, matriculant and nonmatriculant surveys, national and longitudinal data services, focus groups, and…