Following major strategic policy reforms and transformations in the higher education sector, branding as a strategic resource has become an integral part of the strategic decisions of higher education institutions (HEIs). However, despite a plethora of studies about HEI branding, very little is known about university brand evangelists as an…

Despite college rankings' popular yet controversial nature, there is little known about the relationship between college rankings and students. Prior literature suggests that students who make use of rankings are more privileged, yet there lacks a comprehensive analysis surrounding the types of students who place importance on rankings in more…

Selecting a major is a critical decision for undergraduate students, yet research on their decision-making processes within the Chinese context remains limited. Using cultural capital and the dual-process model of culture in action as theoretical frameworks, this study examines the major selection processes of 45 first-year students at two elite…

Unlike other industries, in higher education an institution's most important asset is its reputation. Yet as fundamental as it is, many leaders continue to view managing reputation as dishonest and counterproductive, a suspect process that undermines the very idea of reputation as an organic outcome of reality. When leadership credibility is on…

This paper aims to recognise the transformations in the concept of quality as formulated by Chilean educational policies between 1985 and 1990, at the beginning of the educational privatisation process. Using a conceptual history approach allowed us to analyse the meanings attributed to the concept of quality in the design and implementation of…

Involvement in honors programs provides students an opportunity to grow academically, connect with like-minded peers, and reap tangible and intangible benefits. Understanding the motivations driving this involvement is a crucial task for honors program administrators and faculty alike as different motivations may influence how students engage and…

Black African students are increasingly choosing the United States as their preferred destination, and many choose to study at predominantly White institutions (PWIs). The purpose of this qualitative study was to investigate reasons that may influence their identification and commitment to those PWIs. We interviewed 20 sub-Saharan Africans at two…

Massive Open Online Courses (MOOCs) can be considered an important tool for professionals to reskill and upskill as well as a cost-efficient way to stay relevant. However, evidence-based research is still needed to identify why specific categories of people, especially professionals, take paid MOOCs. The paper aims to analyze the factors that…

We utilize original survey data to examine factors influencing parental assessment of schools. When asked a series of questions about their evaluation of hypothetical schools in a survey experiment, respondents were given the option to select "don't know" and explain in their own words what additional information they would want to know…

Based on a survey of Swedish participants in the Erasmus+ exchange programme from the 2014 and 2015 application years, our study uses specific Multiple Correspondence Analysis to explore students' valuations of their study destinations across different scales -- country, city, and institution. Our findings indicate that places were valued based on…

This study explored the association between two parental career expectations (reward/prestige and comfort/stability) and career indecisiveness with the moderation of gender in 523 Chinese undergraduates. We found that women undergraduates perceived lower parental reward/prestige and higher comfort/stability expectations than men. Perceived…

In the process of higher education choice, the prospective students compare and organise universities into a preference order, which indicates status hierarchies among institutions. In this study, the aim is to investigate how (and based on what) recent business graduates construct institutional hierarchies in the national higher education…

This paper explores the decision-making process of international non-EU postgraduates when choosing a qualification from a UK business school and proposes a new model which reflects the iterative, cyclical and continuous nature of the process. The degree of rigour and rationality employed in decision-making was often limited and influenced by…

Background/purpose: While the existing literature explores the internalization of higher education, a significant gap remains in comprehending the motivations behind international students choosing Portuguese higher education. This study aims to address this gap by examining the motivations of a specific group within Portuguese universities:…

In Singapore, where primary and secondary students routinely top standardized worldwide mathematics examinations, a paradox emerges: when reaching university, many struggle to apply their skills critically in real-world contexts. This commentary examines the challenges and strategies involved in teaching quantitative reasoning (QR) to…