Annual rankings provide easily consumable quantitative information that prospective students and their families use to make decisions about applications and admissions offers. One popular ranking is Princeton Review's Party Schools, which receives national attention and condemnation by institutional leaders. We analyzed IPEDS and Clery Act data…

We utilize original survey data to examine factors influencing parental assessment of schools. When asked a series of questions about their evaluation of hypothetical schools in a survey experiment, respondents were given the option to select "don't know" and explain in their own words what additional information they would want to know…

Public university business schools (PUBS) appear to struggle in upholding their educational self. Corporate scandals linked to business graduates raise questions about the role of PUBS in the development of civilized societies. This study develops an ethical decision making model in the PUBS context based on moral theories and then empirically…

Background: Because of the educational reform and decreasing birth rate in Taiwan over the past 20 years, higher technological and vocational Education (TVE) in Taiwan faces a severe student recruitment competition. Dailey (2007) indicates the need to develop marketing strategies in higher education is evident. TVE institutes are beginning to…