The college and university marketing system must be viewed as a separate but integrated area within the institution requiring its own planning and implementation cycle. The marketing concept as it applies to higher education means that a college or university exists to provide satisfaction to external and internal constituents (or segments…

An issues-oriented framework for selecting data to support typical state-level planning analyses is presented. Attention is focused on questions concerning the planning issues, and the general data requirements required to support a given state's analytical questions and decision requirements. State-level planning issues in postsecondary education…

Commissioned by the Institute of Museum and Library Services (IMLS) to assess the status of data collection activities in the museum community, this report reinforces recommendations made by a similar 1998 study, addressing the need for systematic data collection to inform public policy and museum management decision-making. The report examines a…