Both students and industry are demanding that marketing instructors incorporate discussions of environmental and social responsibility into their courses. Marketing educators play a critical role in developing the knowledge and skills students need to effectively integrate corporate social responsibility (CSR) into their future business endeavors.…

Given the current striving for "sustainability" and the corresponding paradigms shift in science, technology, R&D, environment perception, economy and politics; e.g., from unlimited growth-to-sustainable development, correction-to-prevention and passive consumption of "goods", culture and education--to active participation,…

A replicable process for improving instruction through the consistent use of student data collected before, during, and after instruction is proposed. A rational analysis of different types of error rates (theoretical, base, posttest, instructional) and discrimination indices (base, posttest) leads to a set of rules for identifying test items and…