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Seth Ketron; Kristina Schatz; Darin Sullwold; Aaron Sackett; Kyle Goldschmidt – Marketing Education Review, 2025
Virtual reality (VR) learning is believed to increase focus, engagement, and emotional connection. To that end, we developed an immersive business case study in VR to teach essential business concepts. This paper outlines the process we followed to develop and launch the case in the hope that other institutions can use our process as a blueprint…
Descriptors: Computer Simulation, Business Education, Case Method (Teaching Technique), Usability
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McBeth, Mark K.; Brewer, Adam M.; Lund, Jennifer – Journal of Public Affairs Education, 2021
With a solid foundation in public administration since the 1980s, few could argue that ethics is not an important aspect of a public service education. Yet, in many public human resource management (HRM) or personnel courses, ethics is relegated to one class discussion. In this study, we contend that ethics is best understood when situated within…
Descriptors: Ethics, Human Resources, Public Administration, Course Content
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Carter, William R.; Stickney, Lisa T. – Journal of Management Education, 2019
The content of most MBA capstone strategic management courses emphasizes general management theory and analytical skill development. Additionally, the design of the capstone is often tasked with providing practical application, integrative thinking, and experiential learning. A common critique of the capstone, however, is its insufficient delivery…
Descriptors: Decision Making, Capstone Experiences, Management Development, Masters Programs