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Plakhotnik, Maria S.; Shmaytser, Kristina S.; Feofilov, Kirill A. – Education & Training, 2023
Purpose: The purpose of this study was to investigate attractiveness of internship advertisements to the prospective applicants through the lens of employer branding. By giving attention to internship attractiveness, universities and companies expand current collaborations around internship provision to enhance student internship experiences,…
Descriptors: Internship Programs, Advertising, Content Analysis, Job Applicants
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Bautista-Puig, Núria; Orduña-Malea, Enrique; Perez-Esparrells, Carmen – International Journal of Sustainability in Higher Education, 2022
Purpose: This study aims to analyse and evaluate the methodology followed by the Times Higher Education Impact Rankings (THE-IR), as well as the coverage obtained and the data offered by this ranking, to determine if its methodology reflects the degree of sustainability of universities, and whether their results are accurate enough to be used as a…
Descriptors: Sustainable Development, Higher Education, Reputation, Institutional Characteristics
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Winter, Emma; Thompson-Whiteside, Helen – Journal of Marketing for Higher Education, 2017
The fiercely competitive HE market has led HEIs to invest significant resources in building a distinct identity. An HEI's location forms an inherent part of its identity and the uniqueness of location offers an opportunity to differentiate. However there has been limited examination of how location is used by HEIs and little consideration of how…
Descriptors: Foreign Countries, Higher Education, Universities, School Location
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Dias, Diana – European Journal of Psychology of Education, 2013
Students face significant pressures in their decision about their career plan. These pressures are simultaneously internal and external, personal and social, individual and from the reference group. The present paper aims at understanding the reasons driving students' choices, perceived needs, and aspirations. Moreover, it discusses the major…
Descriptors: Academic Achievement, Cultural Background, Self Esteem, Content Analysis