The marketing field is undergoing dramatic shifts in the digital age. The increasing reliance on, collection, and use of data enabled by technological innovations requires teaching the responsible use of data for personalization, and marketing educators play a critical role. Students, universities, accrediting agencies, and employers demand…

Describes differences between on-campus and distance learners by knowledge, skills, and abilities based on a comparative study of doctoral students at Texas A&M University. Highlights include student perceptions of their competencies; and the use of competency models as assessment tools for strategic decision making and development of courses…

This module is one of a series of learning modules designed to help vocational education administrators to improve their skills. The module addresses two types of information-gathering or inquiry skills that will help an administrator collect information for decision making: (1) developing and using questionnaires and structured interview…

A study examined postsecondary occupational education delivery from two standpoints: (1) the workings of and main participants in instructional decision-making processes and (2) student motivation in selecting occupational programs and institutions. Site visits were conducted at 48 institutions, and another 384 institutions participated through a…