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Direct linkKate Ayres – Perspectives: Policy and Practice in Higher Education, 2024
This paper argues that a data-driven, niche-focused approach to strategy development will assist Higher Education Institutions to direct their financial resources to greater effect by providing a more tailored service to students, therefore, increasing student satisfaction and creating brand loyalty. This approach will give institutions greater…
Descriptors: Data Use, Decision Making, Student Recruitment, Foreign Countries
Starkey, Louise; Eppel, Elizabeth – Educational Management Administration & Leadership, 2019
In 1989, New Zealand started to follow an international trend of reforming education policy according to the neoliberal principles of competition, choice and self-managing schools. Since then, the increasing availability of digital data in schools has corresponded with the development of student achievement measurement tools and benchmarking of…
Descriptors: Educational Policy, Educational Change, Foreign Countries, Neoliberalism
