Purpose: University selection in higher education is a complex task for aspirants from a decision-making perspective. This study first aims to understand the essential parameters that affect potential students' choice of higher education institutions. It then aims to explore how these parameters or priorities have changed given the impact of the…

Lackluster BA completion rates have made it clear that improving postsecondary outcomes in the U.S. is not simply a matter of raising college enrollment rates. In addition to increasing the number of people who attend college, it is also important to increase the number of people who graduate. Over the years, scholars have identified many factors…

This systematic literature review synthesizes empirical evidence to comprehensively examine factors driving international students' choice of Australia as their preferred destination for tertiary education. Deductive analysis of findings from the 46 selected studies, framed within the push and pull framework, identified 27 factors that revealed…

A college guide provides prospective students various facts about life on and off campus at almost 300 U.S. colleges. It is designed to help the student make the most intelligent educational investment possible. It is selective, covering some of the best and most interesting institutions in the nation, providing written essays about them. Each…

Aspects of colleges that were important to parents of high school seniors for the process of selecting a college were assessed in a 1978-79 survey. A sample of parents of high school seniors who had combined Preliminary Scholastic Aptitude Test scores of 100 or greater and who were residents of six metropolitan areas in the United States were…

Strategic planning in higher education is discussed from the perspective of institutional research. Attention is directed to: institutional mission, institutional assessment, institutional leadership, environmental assessment, market analysis, and competitive position. Strategic planning merges incrementalism, which focuses on flexibility,…

Institutional image and desired goals for the University of Bridgeport, Connecticut, were assessed using the Institutional Goals Inventory (IGI) of the Educational Testing Service. All faculty and administrators of the private college were administered the IGI, and their responses were compared to those of the faculty four years previously.…