Ratings of perceptual experience on a trial-by-trial basis are increasingly used in masked priming studies to assess prime awareness. It is argued that such subjective ratings more adequately capture the content of phenomenal consciousness compared to the standard objective psychophysical measures obtained in a session after the priming…

While past research has demonstrated a link between the subjective "Aha" experience of insight and verbal insight problem solution activation in the right hemisphere (RH), no one has yet linked insight to long term semantic priming. We propose that through a shared process of semantic integration both of these concepts are linked and…

Processing fluency has been shown to have wide-ranging effects on disparate evaluative judgments, including judgments of liking and familiarity. One account of such effects is the hedonic marking hypothesis (Winkielman, Schwarz, Fazendeiro, & Reber, 2003), which posits that fluency is directly linked to affective preferences via a positive…

When in pursuit of rewards, humans weigh the value of potential rewards against the amount of effort that is required to attain them. Although previous research has generally conceptualized this process as a deliberate calculation, recent work suggests that rudimentary mechanisms--operating without conscious intervention--play an important role as…

The present study sheds light on the interplay between lexical and decision processes in the lexical decision task by exploring the effects of lexical decision difficulty on semantic priming effects. In 2 experiments, we increased lexical decision difficulty by either using transposed letter wordlike nonword distracters (e.g., JUGDE; Experiment 1)…

Comparison is one of the most ubiquitous and versatile mechanisms in human information processing. Previous research demonstrates that one consequence of comparative thinking is increased judgmental efficiency: Comparison allows for quicker judgments without a loss in accuracy. We hypothesised that a second potential consequence of comparative…

Research investigating hemispheric asymmetries in meaning selection using homophonic homographs (e.g., "bank"), suggests that the left hemisphere (LH) quickly selects contextually relevant meanings, whereas the right hemisphere (RH) maintains a broader spectrum of meanings including those that are contextually irrelevant (e.g., Faust & Chiarello,…

Because many words of a language have more than one meaning, readers regularly need to disambiguate words during sentence comprehension. Using priming, eye-tracking, and event-related brain potentials, this thesis tested whether readers differently disambiguate words with semantically related meanings like "wire" and "cone,"…

One important debate in psycholinguistics concerns the nature of morphological decomposition processes in visual word recognition (e.g., darkness = {dark} + {-ness}). One theory claims that these processes arise during orthographic analysis and prior to accessing meaning (Rastle & Davis, 2008), and another argues that these processes arise through…

Readers of the Roman script must "unlearn" some forms of mirror generalization when processing printed stimuli (i.e., herb and herd are different words). Here we examine whether the suppression of mirror generalization is a process that affects all letters or whether it mostly affects reversible letters (i.e., b/d). Three masked priming lexical…

Recently, it was proposed that the Simon effect would result not only from two interfering processes, as classical dual-route models assume, but from three processes. It was argued that priming from the spatial code to the nonspatial code might facilitate the identification of the nonspatial stimulus feature in congruent Simon trials. In the…

The vast majority of word meanings are learned simply by extracting them from context rather than by rote memorization or explicit instruction. Although this skill is remarkable, little is known about the brain mechanisms involved. In the present study, ERPs were recorded as participants read stories in which pseudowords were presented multiple…

Objective: To explore whether adults possess implicit attitudes toward children and whether those attitudes are especially negative among respondents who are high in child physical abuse (CPA) risk. Methods: The present study used an implicit evaluative priming procedure. In this procedure, participants were instructed to make decisions about the…

How people process and represent magnitude has often been studied using number comparison tasks. From the results of these tasks, a comparison distance effect (CDE) is generated, showing that it is easier to discriminate two numbers that are numerically further apart (e.g., 2 and 8) compared with numerically closer numbers (e.g., 6 and 8).…

Comparisons are a ubiquitous process in information processing. Seven studies examine whether, how, and when comparative thinking increases the efficiency of judgment and choice. Studies 1-4 demonstrate that procedurally priming participants to engage in more vs. less comparison influences how they process information about a target. Specifically,…