Descriptor
| Classification | 1 |
| Community Influence | 1 |
| Decision Making | 1 |
| Interaction | 1 |
| Journalism | 1 |
| Mass Media | 1 |
| Media Research | 1 |
| News Media | 1 |
| News Reporting | 1 |
| Organizational Communication | 1 |
| Research Methodology | 1 |
| More ▼ | |
Source
Author
| Dimmick, John W. | 1 |
Publication Type
| Reports - Research | 1 |
| Speeches/Meeting Papers | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Download full textDimmick, John W. – 1978
A taxonomy of levels of analysis in mass media decision making is presented in this paper, and a strategy is proposed for incorporating the different levels into the design of research. Following a clarification of the concept of influence and its relationship to the levels of analysis used in the taxonomic structure, the paper describes the…
Descriptors: Classification, Community Influence, Decision Making, Interaction
