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Peer reviewedHackman, Judith Dozier – Research in Higher Education, 1983
Seven institutional research maxims based on research and theory about how people cognitively process information are discussed: more may not be better; augment humans with models; chunk data wisely; know decision-makers; heuristics are not always helpful; arrange tables by patterns; and accept negative evidence and new hypotheses. (Author/MLW)
Descriptors: Bias, Data Analysis, Data Collection, Decision Making
