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Direct linkKnight, Elizabeth – Higher Education Research and Development, 2020
This study investigates the changing discourses of the value of degrees in prospectuses between 1976 and 2013, chosen due to the massification of higher education and use of the particular marketing tool of prospectuses. This research analysed the messages in prospectuses through the period in four English higher education institutions of…
Descriptors: Higher Education, Educational History, Reputation, Foreign Countries
