Establishing the computerized information needs of a college development office involves defining the reporting needs, understanding the concept and content of structured files, defining the data elements to be included in those files, and outlining the potentially useful applications of the information and programs. (MSE)

Publications managers can control production costs, schedule jobs, and maintain correspondence, records, and inventory in more detail and in less time by using microcomputers. Four steps to set up a system are identified: define data, standardize data, create datafile, and maintain datafile. (MLW)

Wesleyan University's imaginative use of computer programing helped project into the future and consider alternative fund-raising methods. The process of planning the model and its use in assessing three program options are outlined, and the computer method's usefulness in motivating development staff is emphasized. (MSE)