Coastal Pacific Doctor Associates (CPDA) is a multi-physician medical practice located along the west coast. CPDA decided to replace their inadequate and outdated medical office system during a time of tremendous restructuring in the medical software industry. In their impatience, CPDA chose an electronic medical record (EMR) and practice…

The launch of HealthCare.gov, the website of the Affordable Care Act (AKA Obamacare), was a major public relations disaster for the Obama administration. This case examines some of the factors that contributed to the failure of the launch and then details how Optum, an information technology service provider, considered the opportunity provided by…